Programs & Workshops
Educate & Empower
Each program is specially designed to meet your needs. Eastwick team members will work with you in advance to identify and understand your group’s needs, opportunities, challenges and desired outcomes. From this we will develop content and a format that is targeted to you.
Led by one or more of our dynamic expert associates, we will provide actionable solutions that are relevant to your group’s needs, level of experience, market circumstances and budgets. Kimberly Stever is a certified in Main Street Management and a participant in Disney Institute - The Disney Keys to Excellence.
Programs and workshops are available for one-half day, one day, and two day sessions; audits for destination assets require 4 days. A combination of these can be organized to complement and reinforce messaging and achieve goals. You and your members will come away from these sessions equipped with practical tips and ideas that can be implemented regardless of expertise or budget.
Group Tour
Group Tour Basics-What’s In It For Me?
Are you a dmo, cultural site or event? Want to tap into the group market but don’t know where to start? Our team of experts include tour operators and will conduct a group tour-centric program that covers everything from tour definitions, basic marketing, and product positioning to how to host groups of all types and budgets. (1/2 day seminar)
Group Tour Advanced-Where Do We Go From Here?
This workshop is aimed at more seasoned group tour professionals and will provide an inside look at current issues that tour operators are dealing with and how you can position your destination or product to add value and to gain a competitive edge. The afternoon will be capped off with breakout sessions to generate specific solutions and ideas.(1 day workshop).
Group Tour Audit – Do You Have What It Takes?
Think you are ready to get into the group travel industry? Been in it for years and need a fresh approach? Want to explore a new group market but not sure how their needs differ from others? Learn the differences that make your destination stand out from the competition; learn what decision makers are looking for when they book their groups with you. Our team will conduct a group tour destination audit to assess your assets, opportunities and market strategies; we will also provide orientation for your members or staff to a quality experience. This audit will provide you options to refresh and reinvent your destination and brand to attract more groups. (4 day audit process
Student/Youth Marketing – The Who, What, Why and Where of ‘Tweens & Teens
The Student and Youth group tour market is one of the fastest growing markets in today’s travel industry, but who are all these kids and why should you care? In this workshop, you will learn the basics for attracting and hosting this specialized segment. Expert tour operators will share first hand insights and tips to give you a competitive edge in tapping into this lucrative and expanding market. (1 day workshop)
Destinations & Main Streets
Place Making- Where Is Here?
Place making is not about pouring lots of marketing dollars into promoting a place on a map. It is about interpreting the unique collection of qualities and characteristics- visual, cultural, social and environmental - that provides meaning to a location. Our team of certified planners and tourism experts can work with staff and stakeholders to help identify how to make your place a destination people care about. (2 day workshop)
Branding – Sleight Of Hand Or Solid Solution?
Branding is firmly entrenched in our lexicon but what does it really mean, and more importantly, what does it mean to a place or destination? We will cover the basics and beyond in this workshop to provide you with basic tools on how to define your brand and brand promise, and leverage it for maximum profitability. (1 day seminar)
DIY Marketing: Empowering Merchants To Promote Their Businesses
Being a Main Street manager is a little like being a doctor in the emergency ward! Everyone needs your help and attention to make them healthy and happy and they need it now! Our workshop will provide marketing, merchandising and promotion tools so local merchants and restaurants can build a toolbox that works for them. Learn how to craft seasonal promotions and target local markets to increase foot traffic and sales. (1 day workshop)
Events: Shaping Identity and Turning A Profit
Many Main Streets and destinations turn to events to generate awareness and build traffic to their location. Which event is right for you? Who do you want to attract? What are the trade-offs? How do you track the economic impact of an event? These are important questions that impact a variety of stakeholders and investors. Our team will help identify appropriate events, provide a “how-to” for promotions, marketing , and logistical guidance, and give you a framework for tracking your ROI. (2 day workshop)
Customer Service: Understanding your client's needs and how to provide it
Customer Service is a “game-changer” when it comes to increasing sales, customer loyalty and repeat business. Client satisfaction is a direct result of quality service and in this workshop you will learn how to motivate your staff by communicating quality standards and expectations. Learn what sets strong customer service-focused businesses apart from their competition. This program will be crafted around your specific audiences to provide relevant and easy-to-implement strategies with group interaction and toolbox creation. (1 day workshop).
Click here to contact us about conducting an audit, seminar or workshop to move your organization forward.